All About PDFs

Adobe's PDF file format has made a lot of things possible today that weren't so possible a few short years ago.

For instance: back in the day, a Graphic Designer had to gather all the elements used in a design - including images, fonts, and the layout, transfer them all onto portable media (like a Zip disk or CD) and mail it to a newspaper or print vendor.

Then there was proofing - which meant either mailing or meeting.

Then the piece was printed.

All in all: it cost time and money to create, proof, and deliver Print advertising materials.

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And what is it about PDF's that makes this possible?

Well...PDF's make it possible for a Graphic Designer anywhere in the world to create an ad for you and allow you to proof it with Acrobat Reader, which is free. That saves time...and money.

Once you have approved your ad, your final, press or print ready creative can be delivered over the Internet directly to your print vendor.

Guess what? That, too, saves time...and money.